Social Influence
Humans are deeply social creatures. Our behavior is constantly shaped by the presence and actions of others, often without us realizing it.
Conformity
What it is: The tendency to change our behavior or beliefs to match those of a group.
In ambiguous situations, people look to others for guidance on how to behave[1]-this is called informational social influence.
Even when the correct answer is obvious, people sometimes conform to avoid standing out[2]-this is normative social influence.
Obedience to Authority
People follow orders from authority figures even when those orders conflict with their conscience[3].
Bystander Effect
What it is: The more people present in an emergency, the less likely any individual is to help.
The presence of others creates a "diffusion of responsibility"[4]-each person assumes someone else will act.
Ambiguity also plays a role[5]-we look to others to decide if intervention is needed, and if no one reacts, we assume everything is fine.
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Social Perception
How we form impressions of others-and how those impressions affect our behavior.
Fundamental Attribution Error
What it is: We tend to explain others' behavior in terms of their personality while explaining our own behavior in terms of the situation.
Someone cuts you off in traffic? They are a jerk. You cut someone off? You were running late[6]-same behavior, different explanations.
Halo Effect
If we like one thing about a person, we tend to view everything about them positively[7].
Attractive people are rated as more intelligent, competent, and trustworthy[8]-even when there is no evidence for this.
Self-Fulfilling Prophecy
Our expectations about others can cause them to behave in ways that confirm those expectations[9].
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Group Dynamics
How being in a group changes our behavior.
Social Facilitation
The presence of others improves performance on simple tasks but worsens performance on complex tasks[10].
This is why you might run faster with a partner but struggle to solve difficult problems in a crowded room[11].
Social Loafing
What it is: People exert less effort when working in a group than when working alone.
This happens because individual contributions are harder to identify in groups[12].
Groupthink
What it is: The tendency for cohesive groups to make poor decisions because members prioritize agreement over critical thinking.
Warning signs:
- Illusion of invulnerability
- Belief in group's morality
- Stereotyping outsiders
- Self-censorship
- Illusion of unanimity
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Attitudes and Persuasion
Cognitive Dissonance
What it is: The discomfort we feel when our actions contradict our beliefs.
To reduce this discomfort, we often change our beliefs to match our actions[13]-not the other way around.
Elaboration Likelihood Model
Two routes to persuasion:
1. Central route: Careful consideration of arguments. Used when motivated and able to think deeply. Leads to lasting attitude change.
2. Peripheral route: Reliance on superficial cues (attractiveness, celebrity endorsement). Used when distracted or unmotivated. Leads to temporary attitude change.
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Prejudice and Discrimination
In-Group Bias
We favor members of our own group over outsiders, even when groups are formed randomly[14].
Stereotype Threat
Awareness of a negative stereotype about your group can impair performance on related tasks, though effect sizes vary[15].
Test framing can trigger stereotype threat in affected groups[16].
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Prosocial Behavior
Empathy-Altruism Hypothesis
Feeling empathy for someone motivates genuine altruistic helping, not just helping to reduce our own distress[17].
Reciprocity Norm
We feel obligated to return favors, even unsolicited ones[18].
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See also: [Psychology](/psychology) for cognitive biases, [Relationships](/relationships) for interpersonal dynamics
References
- Albert B. Kao et al. (2021). Crowd control: Reducing individual estimation bias by sharing biased social information. PLOS Computational Biology. [DOI]
- Rod Bond (2005). Group Size and Conformity. Group Processes & Intergroup Relations. [DOI]
- Mel Slater et al. (2018). Participant concerns for the Learner in a Virtual Reality replication of the Milgram obedience study. PLOS ONE. [DOI]
- Maria Plötner, Harriet Over, Malinda Carpenter, Michael Tomasello (2015). Young Children Show the Bystander Effect in Helping Situations. Psychological Science. [DOI]
- Panagiotis E. Christias et al. (2015). Virtual Bystanders in a Language Lesson: Social Evaluation, Vicarious Experience and Virtual Reality. PLOS ONE. [DOI]
- Diana I. Tamir, Susan T. Fiske (2014). Spontaneous Mentalizing Predicts the Fundamental Attribution Error. Journal of Cognitive Neuroscience. [DOI]
- Leslie A. Zebrowitz, Benjamin White, Kristin Wieneke (2014). The Attractiveness Halo Effect and the Babyface Stereotype in Older and Younger Adults. Experimental Aging Research. [DOI]
- Leslie A. Zebrowitz, Benjamin White, Kristin Wieneke (2014). The Attractiveness Halo Effect and the Babyface Stereotype in Older and Younger Adults. Experimental Aging Research. [DOI]
- Gordon Ingram, Marufa Rahim, Shihui Han (2018). Initial prejudices create cross-generational intergroup mistrust. PLOS ONE. [DOI]
- Lucia Raele et al. (2016). Faster but Less Careful Prehension in Presence of High, Rather than Low, Social Status Attendees. PLOS ONE. [DOI]
- Lucia Raele et al. (2016). Faster but Less Careful Prehension in Presence of High, Rather than Low, Social Status Attendees. PLOS ONE. [DOI]
- Karthik Panchanathan, Willem E. Frankenhuis (2015). Group Cooperation without Group Selection: Modest Punishment Can Recruit Much Cooperation. PLOS ONE. [DOI]
- Eddie Harmon-Jones, Cindy Harmon-Jones, Nicholas Levy (2018). Dissonance reduction as emotion regulation: Attitude change is related to positive emotions. PLOS ONE. [DOI]
- Bastian Jaeger, Willem E. Sleegers, Anthony M. Evans, Ilja van Beest (2016). Investigating the Evolution of Ingroup Favoritism Using a Minimal Group Interaction Paradigm. PLOS ONE. [DOI]
- Hannah-Hanh D. Nguyen, Ann Marie Ryan (2016). Twenty Years of Stereotype Threat Research: A Review of Psychological Mediators. PLOS ONE. [DOI]
- Hannah-Hanh D. Nguyen, Ann Marie Ryan (2016). Twenty Years of Stereotype Threat Research: A Review of Psychological Mediators. PLOS ONE. [DOI]
- Ariel Knafo, Salomon Israel, Reut Avinun (2013). The role of D4 receptor gene exon III polymorphisms in shaping human altruism and prosocial behavior. Frontiers in Human Neuroscience. [DOI]
- Kurt Gray, Adrian F. Ward, Michael I. Norton (2016). Indirect Reciprocity: A Field Experiment. PLOS ONE. [DOI]